# Plan a local business partnership activation

**trustWF workflow pack** · Marketing

## Outcome
A partner pitch outline, activation calendar, responsibility split, and simple measurement plan.

## Who this is for
A local marketing manager at a small business arranging a joint promotion with a nearby organization

## What to provide
Required: your business and offer, prospective partner type, shared audience rationale, location, desired action, timing, and available resources. Optional: prior relationship, brand rules, venue constraints, and sample assets. Do not include private contact data.

## Steps
1. Assess the audience overlap and mutual value using only known facts; list assumptions separately.
2. Shape a low-complexity activation and partner pitch with a clear exchange of value.
3. Assign owners, dates, materials, approvals, and customer-facing responsibilities.
4. Define a small set of trackable measures and a post-activation review.

## Copy-ready instructions
STAGE 1 — 1. Check partnership fit
When to use: Use before contacting a partner.
Prompt: Help me assess a possible local marketing partnership. My business and approved offer: [details]. Potential partner type or organization: [details]. Shared audience evidence: [facts and source, or “unknown”]. Desired customer action: [action]. Location and timing: [details]. Resources I can contribute: [time, space, product, budget, staff]. First, separate confirmed facts from assumptions. Identify the strongest mutual benefit, possible conflicts, and the minimum facts I should verify before making an approach. Do not assume the partner has agreed or has a particular audience size.
Expected return: A fit table: confirmed facts, assumptions, mutual value, risks, and missing checks.
User check: Verify audience claims and remove any unsupported statements about the prospective partner.

STAGE 2 — 2. Draft a partner proposal
When to use: Use after deciding the partnership is worth exploring.
Prompt: Using the fit assessment above, draft a concise proposal for [partner contact role, not a guessed name]. Include: shared objective, proposed activity, what my business contributes, what I am asking the partner to contribute, customer benefit, proposed dates, success measures, data/privacy boundaries, and an easy decline or adjustment option. Keep all unconfirmed details in [brackets]. Do not state that either party has approved the plan.
Expected return: A one-page proposal outline plus a short initial message.
User check: Check that the value exchange is balanced and the message contains no assumed commitment or endorsement.

STAGE 3 — 3. Build the activation run sheet
When to use: Use after both parties confirm the basic idea; paste the approved terms.
Prompt: Turn these approved partnership terms into an activation run sheet: [paste agreed terms]. Create a table with task, owner, due date, dependency, approval needed, customer-facing material, and completion check. Add a day-of checklist and a post-activation review with measures that both parties can access lawfully. Leave unassigned owners and dates as TBD.
Expected return: A practical run sheet, day-of checklist, and review template.
User check: Confirm every commitment matches the written agreement and no customer data is shared without permission.

## Review before using
Do not imply partner consent, access, endorsement, audience size, or customer results. Get written approval for names, logos, offers, data sharing, and venue use.

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Use the result as a draft. Review it for accuracy, context and any required approvals.